Contents

Campaign Builder 7.0 User's Guide Template  Introducing Campaign Builder  Working with Campaigns, Mailings, and Cells  Create a Campaign  Create Mailings within a Campaign  Create Cells within a Mailing  Configure Cells  Define the Target Audience  Create Content     Content Tab     Entering HTML Content     Guidelines for HTML Content     Entering Text Content     Guidelines for Text Content     Using the Advanced Editor     Advanced Editor Toolbar Buttons     Previewing Cell Content     Using Symbols in Cell Content     Using Content Object Symbols  Modify Links and Set Up Reporting Options  Define Dynamic Content to Merge  Create the Audience Export File  Proof the e-mails  Send the Final e-mail  Working With Insight Triggers  Conducting a Quick Test  Migrating to Campaign Builder 7  Index